Learning The Basics of Gmass and Its Powerful Features

Gmass was first released on August 2015 and immediately become a hit for individuals that have been doing mass outreach. In just over a year since it release, it has garnered over 27,000 users worldwide. It was made by Ajay Goel who was frustrated and tired of dull email outreach extensions. He wanted an application that is easy to use but also powerful enough to handle emailing tasks with new features. So, he made a lightweight version of Gmail which enables users to send mass email in Gmail without a complicating the process.

What Is Gmass?

Gmass is a Chrome extension which is free for everyone to use. Its main function is to allow the user to create basic Gmail mail merge templates. For now, the customization has only been limited to the recipient’s first name and last name. However, the company handling Gmass has promised that we will see more features soon. Gmass makes Gmail bulk emails look like it was personally customized for individual recipients.

Mail Merge Personalization

When using the Gmail mail merge feature, the application can now handle customization to your recipients. You can do this by replacing the default value into a fall back when utilizing the personalization field such as FirstName and LastName. The will make the default value use a personalization field when the application detects that the field is empty.

Specifying Recipient Addresses

When sending Gmail bulk email, if you have specified CC and BCC addresses and sent them through the Gmass application, all the addresses inside the CC and BCC fields will be nulled and only the addresses inside the To field will receive the Gmail mass email.

You can also have the option to add the CC and BCC functions so that the addresses specified within these fields will receive a copy of each individual email that has been sent.


When a recipient clicks a link on a sent Gmail mass email, a report will be reflected on the “Clicks” folder found inside the “Gmass Reports” section on your Gmail account.

Add Unsubscribe Links

Gmass now has the capability to put an Unsubscribe Link when you send mass email in Gmail campaigns. To insert the unsubscribe link, all you have to do is click the “Add Unsubscribe Link” found inside the Settings menu. This will add a link at the cursor inside the body of your email.

Send A Mail Merge Via Google Sheets

Gmass has recently completed its integration with Google Sheets. Users can now send mass emails and mail merges conveniently to recipients listed inside a Google Sheet spreadsheet. When inside Gmail, a Google Sheet icon can now be seen beside the Build Email List icon.

Follow-up Emails

Gmass currently does not have a Gmail follow up plugin. However, the company is now looking to add this feature in the future. On the other hand, Gmail follow up plugins are available in the market. We hope we would not wait too long for Gmass to have this feature.